about
Reni is a Brighton-based copywriter, social creative and digital content strategist with over ten years of specialised consumer-focused communications experience, shaping how audiences connect with brands, and why they should care about them.
Reni's career spans news, TV, live entertainment, and retail – BBC, Lucy & Yak, ABBA Voyage, AMC, and more – where they've built brand frameworks, led content teams, and delivered measurable growth.
Reni bridges strategic thinking with hands-on execution by developing tone of voice, content ecosystems, and campaign plans then bringing the content mix to life across social, digital, and editorial platforms.
At the heart of everything Reni does is a love for language, a dedication to great storytelling, and a purpose to produce content that feels authentic, builds trust, connects emotionally, and drives commercial impact.
As a speaker and consultant, they have been invited to talk at universities and conferences, including We Are Social, Women In Media, and Middlesex University, and for global brands, such as the BBC and TikTok.
In 2020, they won the 2020 Broadcast Digital Award for Channel of the Year for their work as part of the BBC Three social media team. Additionally, in 2022 and 2023, they were shortlisted for Best Digital Support.